Search Engine Optimisation Talk
Last night we did a talk at the Waltham Forest Osteopathic Group. It was a great night and thanks for hosting me you guys. It was a really good turnout (I made it 22) despite the Brazil game and it was great that you could all make it.
My search engine optimisation talk is a really popular one and focuses specifically on how good search engine visibility can be achieved for your site at no cost.
The key topics of the night were:
1. What is SEO and what does it do. In here we discussed the power of the search engines and how they present the data to you. Types of things people may search for and how this can help you focus how you want people to find your site.
2. How does SEO work. This was about how your pages are set up in terms of the code used and what the search engines like in terms of your site construct. I spoke a bit about HTML (the page construct) and mentioned CSS (the page styling)
3. The last part I called 'turning it to your advantage'. This was about how to look at the competition, how to focus your keywords and tools you can use (such as google analytics and the google keyword tool) to achieve these aims. Last and definitely not least was a discussion about link building.
Thanks again for coming and hope you all enjoyed it. Don't forget to check out the special offers I am running at the moment and get in touch if you have any queries.
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